Stakeholder Relations & Brand

The same subject needs different explanations for different audiences. When working with management, I focus on implications and decisions. With experts, I work to preserve accuracy while making the key message understandable. With editors and colleagues across countries, I focus on the audience, the channel and a shared understanding of what needs to be communicated.

My aim is to help people act on information, not simply receive it.

I have worked with internal and external customers throughout my career. I listen to what they are trying to achieve, clarify needs and constraints, and translate them into content, communications activities or development priorities. Clear expectations and reliable collaboration help build trust, particularly when a project involves several teams and partners.

At Fortum, I worked on public websites across several markets with country organisations, communications teams, business stakeholders and technical specialists. The work involved explaining priorities, hearing local needs and helping people apply shared principles in different contexts. Supporting content editors was one practical part of keeping communication consistent across markets.

Brand becomes visible in content, design and the everyday decisions made across digital channels. At Fingrid, I managed website changes connected with the 2016 brand renewal. At Fortum, I worked with the brand team to apply its 2025 renewal to public websites. My background in communications and advertising, together with further studies in brand management and marketing, supports this work.

Working with agencies and technical partners calls for a clear brief and open discussion throughout the project. My experience spans communications and advertising agencies, CMS vendors and technical teams. I have coordinated responsibilities, reviewed deliverables and kept communication and user needs in view as work progressed.