Corporate Communications

I plan and develop content around the questions audiences need answered and the goals the organisation needs to meet. I work with experts to identify the main message, organise complex information and keep language, visuals and brand presentation consistent across channels.

My work also includes strategic content planning and using data and external benchmarks to identify development needs. I have used tools such as Comprend Webranking to assess website performance and support decisions on content, structure and digital communications.

I have solid experience in writing press releases and other external communications for both corporate and public-sector organisations. I know how to identify the key message, structure information clearly and adapt the tone and level of detail for different audiences, including media.

I have also prepared and published stock exchange releases, which has given me experience in communications where accuracy, timing and careful review are particularly important.

Corporate websites and intranets are important communications channels. I have managed their content and development, supported editors and worked on structure, usability and governance so that information remains clear, current and easy to find.

To strengthen my expertise in digital service development and product ownership, I have also completed PSPO II and SAFe Product Owner/Product Manager certifications.

Good information needs to be discoverable. I use search insights, analytics and clear content structure to help people find relevant answers through search engines and emerging AI-assisted search experiences.

I take accessibility into account when planning, writing and improving digital content. At Luke, I also supported colleagues in improving the accessibility and usability of online content and services. Good accessibility starts with knowing the WCAG rules, but it also matters beyond compliance: accessible content benefits SEO, GEO and AEO alike, since clear structure, descriptive headings, alt text and plain language help users, search and AI systems understand the content.

My work in a critical infrastructure organisation included crisis communications planning and practical crisis communications.

I have taken part in both multi-organisation exercises and internal crisis exercises, which strengthened my understanding of preparation, coordination and the importance of clear, accurate information when situations develop quickly.

I have planned, published and developed content to different social media channels as part of broader corporate communications work. I aim to make specialist topics understandable while keeping the organisation’s voice and the audience’s needs in view.